2017開春喜事連連報！馬來前鋒報已技術性破產，每月需巫統輸血出糧！TV3收視率狂跌！NST報紙沒人看！巫統喉舌媒體已遭全民唾棄！
文：張丹楓
根據ABC最新市場調查報告顯示；各語文報章、平面媒體與電子媒體不但銷量狂跌，廣告收入也暴跌！
巫統一向賴以蠱惑人心蒙蔽鄉村選民看不清真相的媒體，包括《五毒散》Utusan，首要媒體控制的TV3，每日新聞Berita Harian，城市日報Metro，英文新海峽時報NST，還有政府直接控制的RTM飽受衝擊，一些淨利狂跌，一些轉盈為虧，一些甚至需要依賴巫統每個月為員工支付薪水！
尤其當越來越多馬來選民對這些封鎖反對黨消息、每天為貪污腐敗的巫統領袖歌功頌德的媒體反感抵制，拒絕購買閱讀之後，銷量與廣告收入大幅度滑跌已成常態。
根據來自巫統內部消息指出，《五毒散》馬來前鋒報Utusan目前每個月面對入不敷出的窘態，幾乎每個月都需要巫統灌輸金錢救急，否則全國超過2000名員工的薪水將無著落。回想上個世紀80年代五毒散最輝煌時期，每天銷量高達30萬份；如今只跌剩不足15萬份；廣告同比更下跌了超過70%。
技術上而言，五毒散已經是一家破產公司。
還記得不久前首相納吉甚至公開喊話要求馬來人多多支持訂閱五毒散嗎？許多國小、國中甚至華小都被強迫性訂閱數十份甚至數百份《五毒散》，強迫性要教育界為五毒散救亡！因此報界知情人士都說，五毒散上報ABC每日印刷量15萬份的數據，當中有半數以上是政府部門、學校、親政府團體集體訂閱的，真正在書報攤上售賣給消費人的只有不到7萬份左右！
吊詭的是，即使報份與收入已經慘跌，財務虧損慘重，五毒散卻似乎沒有撤換編輯部與董事部領導人的意思。由於五毒散是巫統直接控制的報紙，集團領導人必然全由巫統朋黨出任，才能繼續貫徹扭曲是非黑白真相，愚弄馬來選民的政策。
不過，另一個同樣由巫統朋黨控制的媒體公司《首要媒體》Media Prima，看來情況比五毒散更淒慘！
首要媒體控制的英文《新海峽時報》NEW STRAITS TIMES，報份銷量已經從上個世紀80年代初期對輝煌的每日20萬份，一路狂跌至如今只剩5萬份左右，莫說被競爭對手英文星報The Star遠遠拋在後頭，連The Edge財經日報銷量也比它好！讓曾經的英文媒體王者情何以堪！
據悉，ABC調查報告列明的5萬份銷量，當中超過50%全是由國陣政府部門、教育機構、商業機構訂閱，真正在報攤上直接售賣給人民的，不足2.2萬份！
可以說，NST對社會輿論的影響力如今已經不值一提。同樣的，由星洲日報控制的《南洋商報》如今每日銷量也從80年代的25萬份狂跌至剩下不足兩萬份；早已成為一份可有可無、不具影響力的中文報紙。
而首要媒體屬下另一份曾經在銷量上勝過五毒散的《每日新聞》Berita Harian，報份也已經從最輝煌時期的每日30萬份跌到剩下目前大約10萬份，其中同樣有50%是由國陣政府部門吸納，售賣給民間的不足5萬份。
不單是這些平面媒體流失大量讀者；首要媒體旗下的電子媒體如TV3，TV8，NTV9等等也同樣面對觀眾大量流失的困境；尤其是TV3，這家電視台的觀眾群與廣告收入一向都比RTM高，影響力也比RTM更大；但這些年來100%偏頗的新聞報道已經令年輕馬來人厭倦，逢國陣新聞比吹噓捧大腳，遇到反對黨與反政府民運新聞，不是封鎖就是斷章取義污衊抹黑。當越來越多馬來人懂得明辨是非之後，自然越來越被唾棄了。
以前網絡媒體還沒盛行的時候，國陣可以全面壟斷新聞，控制人民的思想，踐踏人民的知情權。入境隨著網絡媒體興盛，平面媒體逐漸被邊緣化，電視媒體的影響力也日漸衰弱；貪污腐敗的政權再也無法蒙蔽全民眼睛了。看看美國總統大選特朗普是怎樣打敗獲得平面媒體與電視媒體一面倒支持的希拉蕊？再回頭看看大馬的308大選海嘯、505強大的反風是怎樣颳起來的？來屆全國大選誰勝誰負還不知道，但是可以肯定的，是國陣全面封鎖媒體、愚弄百姓、欺瞞選民的日子，已經一去不回頭了。
UTUSAN MALAYSIA BANKRUPT, MEDIA PRIMA TO CHANGE GUARDS
UTUSAN MALAYSIA is sinking. They beg Umno to pay their staff salaries almost monthly. The newspaper company, literally speaking, is bankrupt.
Well, Media Prima will be next, say observers. Just fix your eyes on the table above.
NST is selling only 44K a day and insiders say on certain days, only 22k were picked up by readers, half of it by record keepers likey Government agencies and Ministers office.
Bahasa papers is seeing a bigger fall. Harian Metro's circulation is on a free fall.
This situation has alarmed the Big Boss.
With the General Election imminent, Umno top guns are concerned. Will their message reach the grassroots?
The mainstream media was influential in past elections. Recent figures released by ABC sent shivers down the spine for political masters.
Can they rely on current crop of editors to assist Umno and BN in the GE?
TV3 viewers are much lower than RTM followers, according to the insiders.
That's the reason for public infighting in Media Prima Group.
Managing Editor of TV3 vs his own Chairman. Just amazing.
Little birds in Media Prima said never the Powers that be confronted editors about their performance. All these years they keep their faith in the editors managing the TV station and newspapers. But not anymore. Recently the Prime Minister showed his concern and confronted them with questions like "what has gone wrong with the papers and TV stations".
WILL THERE BE CHANGES IN THE MEDIA?
Observers are surprised the current set of editors at Utusan Melayu are still in charge when the newspaper is struggling daily to pay wages and stabilise their circulation rate.
In any other businesses, according to the observers, the CEO would have been sacked and the editors changed and shuffled.
The Media Prima Group is run much professionally than the Utusan Melayu Group.
The observers feel that interesting development is in the offing at Media Prima.
They sense that the CEO of NSTP will be asked to leave or he will voluntarily jump off the ship and there will changes at the editors level at the print and TV station to prevent Media Prima becoming another Utusan Melayu.
The present crop of editors have been given enough time to prove themselves and they fall flat on their faces especially at NST.
Selling 22k a day is a joke. The editors should stop embarrassing themselves and made one last sacrifice by taking a backseat and let better hands to be on deck to salvage their paper. They have failed.
Interestingly, the top man at TV3 may also go. Rated below RTM news is an insult to the organisation and staff morale.
They need a new commander in chief.
And they need it NOW.
And very likely, they will get a new one soon come 2017.
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