MaxisOne新配套 48元5GB流量 舊用戶也提升
莫登倫德在推介禮上，向媒體公布全新的後付配套。
（吉隆坡22日訊）明訊電訊公司（Maxis）宣布推出全新的後付配套，新配套將給予MaxisOne配套用戶以及副線配套用戶每月只需繳付48令吉，即能獲得5GB數據流量及無線通話和簡訊，其他MaxisOne配套也全面提升網絡數據。
明訊電訊公司首席執行員莫登倫德在推介禮上表示，上述配套將給予客戶更多的網絡數據，客戶將可下載或瀏覽更多的影片及網頁。
「與其他競爭對手不同的是，我們不只是提供短期的優惠配套給予新客戶，我們所提供升級配套是給予所有的MaxisOne配套客戶，並且是永久性享用這項新配套。」
上述配套除了MaxisOne 98之外，其它MaxisOne配套也會全面提升網絡數據，即MaxisOne 98配套擁有5GB上網數據（原為1GB增加至5GB）、128配套擁有10GB上網數據（原為3GB增加至10GB）、158配套擁有15GB上網數據（原為5GB增加至15GB），以及188配套擁有20GB上網數據（原為7GB增加至20GB）。
Maxis 今年第一季流失400,000名用戶，過去12個月流失了1百萬名用戶！
There’s lots of excitement in the mobile space in the first quarter for 2016. Malaysian telcos were dishing out competitive postpaid plans with lots of data, while TM prepares to make an entry with its new 4G service.
Despite the aggressive price war, Maxis remains steady according to its latest Q1 2016 financial update.
Compared year-on-year with Q1 2015, Maxis has managed to maintain a revenue of RM2.1 billion (Q1 2015: RM2,127 mil, Q1 2016: RM2,126 mil). For postpaid, revenue has increased slightly by 2.3% (Q1 2015: RM972 mil, Q1 2016: RM994 mil) while prepaid has declined by 3.5% (Q1 2015: RM1,052 mil, Q1 2016: RM1,015 million). In terms of profit after tax, they grew 0.4% from RM482 mil to RM484 mil.
In terms of subscribers, Maxis currently has 2.7 million users on postpaid which is a dip of 4.5% versus Q1 2015. Meanwhile, there are 8.2 million subscribers on prepaid which is 8.8% less compared to the same period last year. Despite the slight decline of subscribers, Maxis has managed maintained a steady growth in average revenue per user for both segments.
According to Maxis CEO Morten Lundal, one of the key drivers behind its growth in postpaid is their MaxisONE Plan which currently has close to 1 million subscribers. In terms of 4G coverage, Maxis is now covering 74% (Q1 2015: 39%) of Malaysia’s populated areas. This includes 36 key towns and cities in East Malaysia.
He also added that nobody invests as much as Maxis onto their network. They have invested RM1.4 bil for 2015 and for Q1 2016 alone, they have invested another RM160 mil. In terms of 4G LTE usage, the numbers have doubled to 3.2 million users versus 1.6 million users from the same quarter last year. To break it down, 77% of their postpaid customers are on 4G while prepaid stands at 67%. Data usage wise, Maxis customers use an average of 2.6GB a month.
Morten concludes that Malaysian users want data and they want more of it. Moving forward, Maxis doesn』t just want to just provide more data, but also the opportunity to do more with it.
轉載請註明來源：今天頭條